Friendly recognition is part of the fight

Media release
12 September, 2018

Public Trust has furthered its commitment to supporting those coping with dementia, with its Nelson and Blenheim customer centres now recognised as dementia friendly.

The acknowledgement is part of Alzheimers New Zealand’s Dementia Friendly Recognition Programme, which asks participating organisations to meet seven key standards in areas such as staff awareness, workplace environment and material for customers.

This includes improving staff understanding of the condition, reducing clutter and background noise in the centres, making service counters easy to see and access, and producing brochures written in plain English with larger text and more diagrams.

Symptoms of dementia can increase over time and mean a loss of memory, impaired reasoning and language skills, or a diminishing ability to perform everyday tasks.

Around 60,000 New Zealanders currently live with dementia, with the figure expected to grow to more than 170,000 by 2050.

“Dementia is one of the most pressing health problems facing New Zealand. Having our customer centres recognised as dementia friendly is just one aspect in ensuring we’re ready to meet the needs of those coping with the condition and their families,” says Public Trust General Manager (Retail), Julian Travaglia.

“We’re also looking closely at how society is changing to ensure we continue to offer the right kinds of financial and property support services for those experiencing difficult times.”

Separate dementia friendly recognition ceremonies were held at the Nelson and Blenheim stores on 6 September.


Contact: Ian Letham, Content & Communications Consultant

Phone: 022 070 0979